Firm Management
Spend Less Time in Business Development: Focus on Inbound Marketing
Supplement traditional sales techniques with lead-generating activities
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Scott D. Butcher FSMPS CPSM
Scott D. Butcher, FSMPS, CPSM, is a marketing and business development consultant, trainer, and facilitator focused on the architecture, engineering, and construction (AEC) industry. He's worked with firms of all types in the areas of marketing strategy, content marketing, business development, seller-doer model, strategic planning, and more. Scott is a past president of the SMPS Foundation and a former director of the Society for Marketing Professional Services. He serves as Director, Strategic Growth Advisory for Stambaugh Ness.
ARTICLES
Recruitment
Trouble Recruiting Talent? It Could Be Your Employer Brand
An authentic employee brand can drive recruitment, if you have one
Firm Management
The Business Development Secret Weapon: Client Experience
Driving More Work from Existing Clients
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Firm Administration
Client Experience & Walt Disney: No Chipped Paint
Bringing Walt Disney's Vision to Your Client Experience Program
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Marketing & Business Development
The CRM Imperative for AEC Firms
Will AEC firms be able to keep up with new sales and marketing approaches?
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Firm Management
Will Lean Thinking Revolutionize the Proposal Process?
Lean Construction Requires A New Approach to Proposals
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Marketing Strategy
Why You Should Audit Your Marketing Content
When it comes to institutional knowledge, are you mining or farming?
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Business Development
Establishing Rapport with Prospective Clients
Gain Trust and Drive Meaningful Conversations
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